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Long Tail Keywords vs Short tail Keywords in hindi

What are Keywords?

Keyword wo focus word hai jis ke zariye aap apni website ko Google search engine mein rank karana chahte ho. Keyword wo focus word hota hai jo apke blog ya website ka content define kerta hai. SEO mein rank kerwane ke liye focus keyword bahot zaruri hota hai. 

SEO ke zuban mein keyword wo word aur sawal hote hai jo search engine mein search kiye jate hai. Jinhe SEO mein “search queries ” kaha jata hai. Jo copy, image, video aap apne blog ke content mein likhte hai wo primary keyword hote hai.

Her blogger ya Website ke owner ye chahta hai jo koi keyword search kare wo apne cintent mein maojude ho.

Ager ap apni website ya blog ko rank kerwana chahte ho to keywords ka 3 jaga per hona bahot zaruri hota hai.

  • Blog likhte waqt apko keyword ka khayl rakhna hoga. Keyword ka sahi istemal kerna hoga. Yani keywords ki density 2-3% ke bich mein honi chahiye. Yani apko sirf 10 bar focus kyword ko apke blog content mein likhna hota hai. Isse zyada hua to apke blog ke SEO ke liye thik  nahi hota hai.
  • Title mein keyword ka hona bahot zaruri hota hai.Jisse jo use keyword ko search ker raha hai wo dekhte hi apke search result per click ker de. Apko iss bat ka khyal rakhna hoga apke blog ke title mein focus keyword hai ya nahi.
  • Post ke description mein bhi keyword ka hona zaruri hota hai. Description mein apko aese likhna hai jisse search kerne wale dekhte hi click ker de.

Ye thi keyword se related kuch jankari. Ab jante hai keyword choose kese karen.

Long Tail Keywords vs Short Tail Keywords

Keywords do trah ke hote hai. Long tail keywords aur short tail keywords.Short tail keyword wo hote hai jis mein 3 ya usse kam words ho. Example: 1. Engagement ring, 2. Chines food. Long tail keywords wo hote hai jis mein aap 3 se zyada wods use ho. Example: 1. Pink diamond engagement ring, 2. Best chines food in Mumbai.

Dono hi keywords ke kuch advantage aur disadvantage hai. Aur keyword ko select kerna bhi kuch factors per depend kerta hai. Jese ke aap kis trah ka traffic apne website per lana chahte ho.

Kuch jaga per short tail keywords se zyada fayeda milta hai aur kuch jagao per long tail keywords ka zyada.

Advantages of short tail keywords

1. High Volume

Short tail keyword ka sab se bada fayeda ye milta hai iss per high volume milta hai. Aur bahot saare log ise search kerte hai. Yani zyade business ke chance hote hai.

2. High Search

Saara hi traffic organic search ke through aata hai. Yani ke saara traffic Google ke search ke zariye aata hai.

Disadvantages of short tail keywords

1. High Competition

Short tail keyword kasabse bada dis advantage ye hota hai iss pr hamesha compitation high hota hai. Iska matlab ye hai ke aapko short tail keyword ko rank ker wane mein baht mehnat lgegi. Kyun ke bahot saari alag alg websites hogi jo ki iss per pehle se hi rank ker rahi hogi.

2. Low Focus

Apke keyword ka focus bahot hi kam hota hai. Yani jis chiz ya jis service per aap rank nahi kerna chate aap us per hi rank kerne lagte hai.

Example: DVD player for rent to aap dekhege ke apko bahot saare result mil jate hai.Jaise ke apko Amazon ya Flipkart mein bhi dikh jayega.

Yani ki Short tail keyword un jago per bhi rank kerwa dete hai jis per apka koi fayeda nhi milta.

3. High Cost on Adwords

Aap us particular keyword per advertisement chlaye to apko ye kerna thoda mahega padega kyuki short tail keyword ki add hamesha high rehti hai aur iske bit nhi hogh rehte hai aur compitition ke hisab se apko zyada pay kerna pad sakta hai.

4.Low Conversion Rate

Jaise apko uper bataya hai short tail keywords un searches per bhi rank ker jate hai jo keapke business ke reated nahi hote. Jis ki wjah se apko conversion ke chances kam ho jate hai.

Disadvantages of Long tail keywords 

Long tai keywords mein search volume hamesha kam rehti hai. Long tail kyword ko zyada log search nahi kerta hai . Jiski wjah se apke business ki conversion kam ho jati hai. Zyada search nahi hoga isliye traffic bhi kam milta hai.

Advantages of Long tail keywords

1. Low competition

Competition long tail keyword ka sabse bada advantage hota hai. Kyun ke long tail keyword per competition bahot kam hota hai. Aur isse apke blog ke SEO (Search Engine Optimization) mein rank hone ke chances bad jate hai. Aur apko long tail keyword ko rank karane mein kam mehnat kerna padti hai. As compare to short tail keyword.

2. High Focus

Search engine mein long tail keyword ka focus high ho jata hai. Low competition hone ki wjah se adwords ke bit low rehte hai. Jiski wjah se Google ko apko kam pay kerna hota hai.  

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